Local Business Catch Up: Hoopfulness by Kim Axford-Hill

With our eyes turning to summer and emerging from lockdown, maybe starting a bit of fitness is taking over our thoughts... but if pounding the streets or sweating it out in a gym isn't your cup of tea, have you heard of Hoopfulness?


1. What made you want to start your own business?

I began my hoop journey around 5 years ago. I found that it really helped with my mental health and then I knew I wanted to share this with the rest of the world. I became a hoop dance teacher and I haven’t looked back. I have done talks and demo’s at Mental Health courses and spoken on the radio about this subject. I make hoops bespoke to order and that brings me so much joy. I am currently training to be a Hulafit Instructor which is exciting. This is more fitness-focused rather than hoop dance with all the awesome tricks. I have also branched out into other circus skills now including performing with fire.

2. What is unique about your business or service (or both!)?

Hooping is so much fun and you get an all-over body workout without thinking about it because you are having so much fun. Hooping for me is like movement meditation, It’s also called a flow state. This means you are present in that moment and for me, all my worries, cares and anxiety from the outside world just disappear. I want to show people that there is another option for stress relief that’s good for you.


3. What have you found most challenging about running your business?

In the beginning, I didn’t have a clue where to start but I asked people for advice and signed up for training courses to help me gain the knowledge that I needed.

4. In your industry what has been the most challenging aspects of Covid?

Since covid, I haven’t been able to teach in person which for me is why I do what I do. I love helping people and giving them some time and space in this crazy world just for them. Unfortunately, I lost a lot of performing work as well as my charity work that I do with specific charities and festivals. I now teach my classes via Zoom and it’s been going well.



5. If you had one piece of advice for someone looking to start a similar business, what would it be?

To network and talk to as many people as you can and tell your story. People buy from people they like. Never underestimate the power of a good review or recommendation.

Head over to Kim's social pages to find out more about Hoopfulness and how you could get your hooping journey started!


Fb - @hoopfulness

Insta - @hoopfulness





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